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About Us September 12, 2009

ShopStyle is the online equivalent of browsing the aisles of the world's most fabulous store.

As a search engine devoted to fashion, ShopStyle brings together the most fashionable stores and the best brands allowing users to cross-shop hundreds of thousands of apparel, home decorating and kids products — all in one place. Featuring products from the most popular designer brands and big name fashions, to the up and coming boutiques, ShopStyle lets users search the most stylish stores at once — by designer, brand, store, sale items, price point, and color.

ShopStyle also has one of the most vibrant fashion communities on the web. Users are empowered to be fashion editors or interior designers, expressing their unique style by creating stylebooks and looks that can be shared and shopped on ShopStyle, on blogs or emailed to friends. ShopStyle's active groups provide inspiration on various topics and allow users of similar taste to shop, share and comment.

ShopStyle is a division of Sugar Publishing Inc. and operates sites in the UK, US, France and Germany.

Explore the links below to learn more about different aspects of ShopStyle.

  • Features - Discover ShopStyle's many search and personalization features such as Stylebooks, Sale Alerts, My Brands, WishList, Mobile and more.
  • Partners - See the media and retail sites we partner with and how we work together.
  • Contact Us - Email us your questions in Europe and the US.
  • FAQs - Read frequently asked questions about the site.

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Features September 04, 2009

ShopStyle aims to make shopping fun, personalized and social. Here are some of the community's favourite features.

Sale Alerts - Receive an email any time your favourite brands or products go on sale. Sale alerts can be set for all of your favourite brands or for any individual product. To sign up, click here or go to Sale Alerts in the upper right corner of the site.

Favourites/Stylebooks - ShopStyle members have the ability to act as fashion editors and/or interior designers by assembling favourite items into a Stylebook which they can use to express their sense of style, share with friends or shop from directly. To add an item to your favourites, simply click the + on any product rollover throughout the site.

Looks - A look might be an outfit for a date night, the latest finds from a favourite designer, or even a dream bedroom redesign. Lay out your favourite products from your Stylebook in a magazine-like spread using simple drag and resizing tools, then editorialize your look by adding an image, description and tags to your looks. Looks are meant to be shared and shopped so email your look to a friend or post it to a blog. Browse looks here.


Groups - Groups let you share looks and comments with community members on your favourite fashion topics from Gossip Girl to New York Style to Bargain Shopping. Check out Groups here.

My Brands - My Brands lets you select your favourite brands on ShopStyle so you can shop only the labels you love. To start shopping your personal picks simply go to the My Brands tab in your Stylebook and choose your favourites. You can also add to your favourite brands from anywhere on ShopStyle by clicking the pink heart icon on any product or brand.

Style Filter - The Style Filter lets you shop by lifestyle such as Contemporary, Luxury or Fast Fashion; by sale and by new arrivals.  Check out the "Shop" drop down above the categories on the left side of the page.

ShopStyle 100 - Find out who's hot on ShopStyle today. The ShopStyle 100 gives you a daily update on the 100 most popular designers and brands shopped on the site, making it easy to spot the hottest up and coming designers. Check the list daily by going to the Brands tab or the Style Filter.

WishList - Your WishList is located in your Stylebook and is an easy way to keep track of and email to family and friends those great items that would make the perfect gift. Just click the blue star on any product to add it to your WishList.

International Shipping - Customized search results for your shipping destination. Simply select where you want to ship to and ShopStyle will show you only the retailers and products that ship to your destination.

Mobile - Coming soon to the UK. ShopStyle's mobile iPhone application lets you:

  • Search and browse thousands of products by brand or category
  • Use the sale and price filters to find great deals on the latest fashions
  • Save favourite products or email them to friends
  • Buy items by clicking through to the retailer's website
  • Download Now

Video - Coming soon. Videos of the great styles and trends to be found on ShopStyle.


Partners September 03, 2009

ShopStyle partners with the top retail and media outlets in Europe and the US.

We power shopping for media leaders. A few examples are below.

Our retail partners are the best in the business.

A sampling is below. A complete list of UK and US retailers are available as are examples of how they integrate shopping for their readers.



Contact Us

Contact Us September 02, 2009

We'd love to hear from you. Here's how to reach us.


General - contact@shopstyle.com

Advertising - euadvertising@shopstyle.com

Media - eupr@shopstyle.com

Business - eubusiness@shopstyle.com


General - contact@shopstyle.com

Advertising - advertising@shopstyle.com

Media - pr@shopstyle.com

Business - bizdev@shopstyle.com


To share Feedback on any ShopStyle site, click here.




faqs September 01, 2009

What kinds of stores are on ShopStyle?

Who is shipping my order?

What is a stylebook?

How can I customize my search on ShopStyle?

Will other people be able to see my stylebook?

Is a stylebook like a blog?

I have a blog, how can I use ShopStyle to create content for my blog?

What kinds of stores are on ShopStyle?

ShopStyle has thousands of the most fashionable stores and brands across every category from apparel, shoes and accessories to home decor and kids and baby. For fashion we have the big names you know like Saks Fifth Avenue and Barneys New York to trendsetting online boutiques such as Shopbop.com and Net-a-Porter. Our Home section has everything for home decorating enthusiasts with national chains like Pottery Barn and Williams-Sonoma, to leading design studios such as Room and Board. And for the littlest members of your family we offer both trendy and practical clothes from a wide range of stores including GapKids and Tea Collection, to Giggle and Babies R Us for all of your baby gear needs. We are constantly adding new stores so check back often!

Who is shipping my order?

When you are ready to purchase and item, simply click on the link to the retailers website. They will take your order information and will be responsible for shipping your purchase to you.

What if I need to make a return?

Please make all returns to the store where you made the purchase.

Will my personal information be shared?

We respect and understand that you are concerned about privacy, so we've instituted policies intended to ensure that your personal information is handled safely and responsibly (read our privacy policy).

How can I customize my search on ShopStyle?

Use the filters on the left of the search results to narrow your search by brand, store, sale items, price point, and more. You can select any combination of filters, for example: Anlo Jeans, Intermix, on sale, under $150.

What is a stylebook?

ShopStyle members have the ability to act as fashion editors and/or interior designers by assembling favourite looks into a stylebook which they can use to express their sense of style, share with their friends or shop from directly. A look might be an outfit for date night, latest finds from a favourite designer, or even a dream bedroom redesign. You can layout your look like a spread in a magazine using simple drag and resizing tools — just select the Spread option when creating a look.

Will other people be able to see my stylebook?

Yes, other users may view your Stylebook. That includes items in your current favourites, any looks that you create, the About Me description and any pictures or photos that you choose to upload. People can link directly to your Stylebook via www.shopstyle.com/user/nickname.

Is a stylebook like a blog?

Registered users have the ability to add personality to their stylebooks with pictures and editorial, much like a blog, and share it with the entire ShopStyle community or just their circle of friends. To send a blog entry to your friends click on the Email Look button. You can also create a Wish List of the items you like to send to friends.

I have a blog, how can I use ShopStyle to create content for my blog?

ShopStyle empowers the blogging community through a stylebook Blog It feature in which bloggers can draw from thousands items to create customized looks they upload to their own blog and share with their readers with a click of a button. In addition to helping bloggers drive traffic to their own sites, this enriches the entire ShopStyle community because people can draw on the collective wisdom of bloggers, much as they do a fashion or home design magazine, to create and shop their own looks.